Adidas Gastronomy Concept

An innovative spec initiative produced for Jovoto on behalf of their client Adidas, to create a compelling gastronomy concept to help shape the 2025 corporate campus food experience. Combining vertical farming with supersonic growing techniques the vision behind Box was to maximize space while promoting urban cultivation, aerofarming, sustainability, education and nutrition. LEED certified, with year-round availability, special proprietary features of BdB’s Box concept include 3D food printing, and a user-friendly app—enhanced with facial recognition technology—providing tailored dietary recommendations informed by in-house nutritionists, plant pathologists and biologists. Targeted towards Gen X and Millennials, this replicable and scalable locavore pod program serves as a viable blueprint towards the foreseeable food-ture.